Do you know about A/B Test? according to Wikipedia, A/B Test is a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages.
A/B Test is an important aspect in any online business.
For WordPress users, there is a good plugin to run the A/B Test with an easy way. I am sure you will love this plugin. With this plugin you can do A/B Test on your pages directly within WordPress. No need external services or consultants. Easy and cheap!
- Works with any WordPress theme and any page can be used in the experiments.
- Experiments consist of the original page, up to 3 variation pages, and a conversion page.
- The conversion page can be on a completely different site/domain and still work.
- Create an unlimited number of experiments, pause and re-start at any time.
- Metrics are captured and calculated in real-time.