How to Boost Your Website Traffic for The First Time of Your Business
Here is, by far, one of the most common questions I get: “I just started a new business. How do I get people to my site?”
Another great question from our community, because it’s true — the hardest part about traffic building is getting to your first 1,000 visitors and keeping the momentum going after that.
Today you get your answer. If I started a new site, here’s exactly what I would do to get my first 1,000 visitors:
The first thing to understand is there’s an easy way and a hard way to jump-start your traffic.
In the old days, your only choice was to take the slow route: build links to get search rankings, grow your prominence on forums, and other things like that. These were and still are good, but they take time.
And I find that, when you’re just starting, the key to keeping motivated is to see quick results. And today that is much easier because you’ve got sites like Facebook and Twitter with millions and MILLIONs of users on them every day.
A Strategy That Leverages The Incredible Opportunities of Twitter and Facebook
So the easiest way to 1,000 visitors is by focusing time and energy into building your Twitter and Facebook profile.
With Twitter do the following:
1. After you create your profile start following other people and companies in your industry.
2. Perform keyword searches on Twitter for keywords related to what you do. Also start following 100 to 200 of those people each day.
3. Start tweeting about topics related to your industry (don’t just tweet about things on your website).
4. You’ll notice that after a few days 20 to 30% of the people you follow will follow you back. You can start manually unfollowing the people who don’t follow you back or if you don’t have the time you can use a service like Tweet Adder which can do this for you in an automated fashion.
5. Start participating on Twitter by tweeting at people in your industry and retweeting some of their tweets.
6. At this point you should have been on Twitter for more than 5 days and now you can start tweeting about your company and content. Make sure you aren’t doing a hard sell and that 80% of the time you are still tweeting about stuff that isn’t related to your company.
Now with Facebook you should:
1. Friend thought leaders in your industry. Although a large percentage of the people will not accept your friend request, at least 10% of the thought leaders should.
2. Start engaging with your audience by posting stuff on your wall. The stuff shouldn’t be about your company, but more so about industry news and events related to your sector.
3. To create the most engagement post things that are short and during times you think your “target friends” are online.
4. Start commenting on your friends’ wall and like messages that you like within your feed.
5. Start asking questions on your wall. These questions should be related to your industry. By asking questions you’ll start to see more engagement from your “target friends”.
6. After a week of engaging more heavily on Facebook you should start seeing more friend requests. Instead of turning away people you don’t know, accept them as they could be a reader or your website or a potential customer of your product/service.
7. At this point you should be posting information about your company 30% of the time. But, again, don’t hard sell your product… only do soft pitches.
8. After you spend a month or so building up your Facebook and Twitter presence it shouldn’t be hard to get at least a few thousand visitors to your website just from these 2 traffic sources.
And that’s all there is to it. It’s not rocket science (anyone telling you otherwise is trying real hard to sell you something).
Building on that, the REAL key is to understand how social media fits into your overall traffic strategy.
How Social Media Fits Into Your Overall Strategy for Getting Traffic, Links, and Ultimately More Customers
This is exactly how I build both my personal and my companies’ brands. As you’ll notice, social media is the center stone… but here’s how it all fits together:
1. First I build presences on Twitter, Facebook, Google Plus, and LinkedIn — participate in the community, add friends, and join the conversation.
2. I link each of my profiles to my personal website to help build my personal brand. At the same time I link to my company from each profile, which helps it build more traffic and potentially acquire new customers.
3. On the social profiles I post on topics that make me seem like an authority figure in my space, which helps me land speaking gigs. These speaking gigs tend to convert very well for customer acquisition for my company.
4. Every time I speak I tell people to follow me on Twitter, Facebook, Google Plus and LinkedIn, which helps me grow my audience.
5. As I start getting more of a following on these social sites I promote my businesses through there, which doesn’t just build traffic, it also causes new people to discover them and link to them from their blogs/websites.
6. Because my social media profiles are growing, I then hit up industry news websites and blogs and ask them if I can guest post on their site. I also tell them how I will promote the post through my social profiles, which helps get them more traffic. These guest posts also bring in more customers as I include a bio in each guest post that links back to my company website.
7. Lastly, I constantly monitor who is saying what about my competition on these social websites. When I hear people complain I hit them up and tell them how my company can solve their problems. This has helped me land big contracts with companies like HP and Samsung.
Using the steps I mentioned above, not only am I increasing my traffic, but more importantly I am acquiring new customers through social media.
The thing is, you can do this, too. This email shows how it all fits together, and previous emails went in depth on most of these steps… like how to get started on Facebook and Twitter (the same methods work on other social sites, too)…
… how to quickly identify article topics that your niche is guaranteed to like (and then how to promote that content)… how to “reprogram” your mind to stay motivated through it all… and what to stop doing so you keep your time, energy and emotion focused on this effective stuff while your competitors waste it on worthless, conventional tactics.
Sounds like you’re in a pretty good spot.
Seriously, do it. Neither of us has time to read or write a novel, so just a few sentences will do.
It took me a lot of time to put all this together, so I’d really appreciate hearing how you’re doing (or what’s holding you back).
Let me know,
*) This article is written by Neil Patel